Creator Brand Management - League of Legends Talk Your Split Campaign — Wavestate

For the League of Legends 2024 competitive split, Riot Games made their motto “Talk Your Split” and leaned heavily into the culture of banter and trash talk.

With this in mind, I designed a social media campaign for Cloud9’s Seung-gyu “Thanatos” Park that resonated with Riot Games’ theme of trash talk.

I heard @Impact say I'm not enough for him to go against. But I'm hungry to win too! See you on Sunday pic.twitter.com/VKy4jHtPkI
— Thanatos99 (@Thanatos0501) August 2, 2024

I respect @bwipo but after Sunday maybe people will call him a budget Thanatos https://t.co/OnC1Lot8N5
— Thanatos99 (@Thanatos0501) August 11, 2024

I learned something from @jojopyunlol, I shouldn’t tweet when it’s FlyQuest 😶
— Thanatos99 (@Thanatos0501) August 23, 2024

These three tweets leading up to playoffs generated over 140,000 views, 220 followers gained, and were featured on Riot Games’ official broadcast.

Community Management and Event Coordinating